Paid Search Advertising (PPC)

for Equipment Rental Companies

We offer clients paid search management services, such as pay-per-click (PPC) ads, for the following search engine products: Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter

We will take away the headache from you of managing all of your company’s paid advertising campaigns. Our well researched keyword analysis and our highly disciplined tracking and measurement process allows us to ensure that you do not overspend your budget and receive a positive Return On your Investment (ROI).

With some complex PPC or CPM schemes, including concepts like broad/phrase/exact matching technology, there are many traps for the inexperienced, causing some to pay for keywords not intended or to pay a higher rate than needed. Moreover, the quality of your ad creatives and your landing pages will go along way in determining whether you will pay too much for a given position and what your cost of conversion will be. You may also need a process to feed paid search experience into an overall SEO/SEM plan for your website.

Each account, Google Adwords, Yahoo Search Marketing, or MSN Adcenter, is held in your name not ours and you will have your own login and control over your credit card and budget. Moreover, each client has its own Google master account (Client Center) which is capable of connecting to any Adwords account through an invite/acceptance permission system. Proceed to learn more about our Google AdWords Management service.

What is Paid Search

Paid Search is contrasted with Natural Search (aka Organic Search) which is influenced primarily be search relevance determined by software algorithms. While money can be spent on influencing natural search results, through knowledge of how algorithms typically work and search engine optimization of a website, the latter kind of expenditure is indirect and non-specific to individual searches.

The best-known of the PPC advertising services is Google AdWords, whose market reach is the largest. The oldest service with the oldest technology is Yahoo Search Marketing (formerly overture.com aka goto.com bought by Yahoo!).