SurgePRO: Managed Solution

Want your equipment rental company to dominate local search engine results? The truth is, generating traffic to a website is just one part of online marketing. Our Comprehensive Solutions take the guesswork out of successfully marketing your equipment rental company on the Internet.

We handle all the nuts and bolts including Domain Name Registration, Hosting, Website Design and Development, Video Production, Product Catalog Population, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing, Google Maps Optimization and Email Marketing.

Being successful online is rarely an accident. Rental Surge partners with you to leverage online opportunities, consistently delivering new and repeat rental customers to your door. Our Internet marketing plan was strategically designed to meet the needs of equipment, tool, wedding and party rental companies.

SurgePRO is a comprehensive, fully managed online marketing solution for equipment rental companies.

Plan Includes

• Dynamic (CMS) Website Platform Designed for the equipment rental consumer, emphasizing ease of navigation and consistent site architecture. The backend features simple easy-to-use content management tools for website administrations. You can:
  • Manage product categories
  • Add/Edit/Remove products
  • Perform product price maintenance
  • Link up related, cross and up-sell products
  • Edit all other area's of the website


• Custom Website Design Incorporating your unique color schemes and branding elements.


• Online Rental Catalog Fully optimized for search engine optimization, Featuring:
  • Add to wishlist function, enabling visitors to create an account and save a product wishlist for their upcoming event
  • Related products
  • Cross and up-sell products
  • Product page contact form
  • Promotional banners
  • Email to a friend
  • Social networking Like and Share functionality
  • Image gallery
  • Product description
  • Quick product overview
  • Embedded video support


• Search Engine Optimization (SEO) Of the entire website, geographically targeted to your local service area (and/or desired service area). In addition, each product page features:
  • A unique URL location that is indexed by major search engines
  • Friendly URL's (i.e. http://yourrentalstore.com/wedding-party-supplies/canopies-tents/20x40-canopy.html vs. http://yourrentalstore.com/index.php?category_id=1348734)
  • Static location information
  • Add to Any, social networking tool
  • Relevant, keyword rich content


• Google Base Integration Making all products easy to find on Google Product Search. Routine product feed uploads directly to Google Merchant Center.


• Website Hosting and Email Accounts for company employees.


• Social Media Optimization Including:
  • Facebook page (Setup, configuration, design, and content population)
  • Twitter account (Setup, configuration and profile design)
  • Social media 101 crash course (if needed)
  • Strategic training on social media best practices (Including, How to use status updates and tweets effectively)
  • Synchronization of social media accounts and website


• Google Maps / Places Optimization


• Link Building Submission of your website to leading industry and other online directories.


• Email Marketing Double opt-in email list building forms integrated into your website.